A bright side in the 2016 electionUrban Transformation worked with and unmotivated property owner (everyone has one in their hometown) and convinced him to lend the space to the city council candidate. Property owner didn't even want to fix the windows and wasn't inspired to even promote tenancy. For to omany excuses as to why he just let the building sit vacant. Amazing transformation with just two hours of TLC, a couple spray paint cans, and a touch of flowers. Several potential tenants took notice. It took dedicated stakeholders. Managed to convince the property owner to lease to a scooter store owner with a viable business plan. Sometimes you just gotta nurture and inspire property owners, one at a time. Stay tuned for more revitilization tales as Urban Transformation transforms 23rd Street, one building at a time!
Temescal Street Cinema energizes district: Temescal Street Cinema, an outdoor film series, helps encourage a sense of community in the neighborhood. "It's like taking back the streets, creating a community event at night," says Darlene.
Temescal is where it's at: Business Improvement District helps turn 94609 into one of Oakland's trendiest ZIP codes (Oakland Tribune). Read the latest about Darlene transforming Temescal.
Bringing Life to a Neighborhood: Dia De Los Muertos in Fruitvale, California (Culturalheritagetourism.org). Darlene talks about the unique festival that has become one of Oakland's most successful events, helping demonstrate the value of cultures, creativity, and cooperation.
An Estuary Runs By It: The Flowering of Fruitvale (Baycrossings.com). An interview with Darlene about how the Fruitvale Main Street Program and the Unity Council helped revitalize a blighted community.
Oakland Emerging (Roadage.com). Darlene describes how the Main Street approach helped instill a sense of pride in the Fruitvale district.
Cities Trying to Limit Pay Phones: Oakland considers toughest law yet to thwart criminal element (San Francisco Chronicle). Pay phones are being attacked as the latest scourge in the urban battle against crime and grime.