Urban Transformation - Services
Urban Transformation Services

Do you want to create a name for your district with a signature special event? Fruitvale's Dia de los Muertos Festival attracts more than 75,000 people annually and generates $30,000 for the district’s revitalization efforts. In 2000, the event was inducted into the permanent collection of the American Folklife Center at the U.S. Library of Congress and in 2001, California Main Street awarded Fruitvale's program with the revitalization achievement award for its Dia de los Muertos efforts.

Strategic Planning

  • Developing a Community Vision
  • Identifying Economic Niches
  • Action Plan Development
  • Measuring Economic Impact/Tracking Outcomes


  • Hiring Staff
  • Developing an Organizational Mission
  • Building Effective Boards
  • Using Myers-Briggs to Develop Boards


  • How to Find and Use Volunteers
  • Attracting and Retaining Diversity
  • Building a Community-Driven Program
  • Meeting Facilitation

Façade Improvement Programs

  • Sample Materials and Applications
  • Developing Design Guidelines
  • Selling Storefront Improvement to Merchants



Fundraising Strategies

  • Grant Proposal Writing
  • Business Improvement Districts
  • Sponsorship Development

Merchant Organizing

  • Managing Multi-Lingual Outreach
  • Engaging and Unifying Merchants
  • Keeping Merchant Associations Effective

Main Street Programs

  • Main Street 101
  • Managing Committees


Are you struggling to find a source of on-going funding for your revitalization efforts? I successfully implemented a Business Improvement District (BID) in Fruitvale that is providing a steady income stream of $224,000 annually to fund staff, safety and cleanliness initiatives and serves as a leverage to attract further funding.

Do you want to implement a high-impact matching grant façade program? In Fruitvale, we completed over 100 façades during a five-year period, representing $2.7 million in private investment and another $2.1 million in public investment. We used inexpensive visual tools to demonstrate "before and after" images to encourage participation in the program.

Safe & Clean/Beautification

Community Policing

  • Crime Prevention through Environmental Design
  • Target Hardening Strategies
  • Graffiti Abatement Programs

Community Organizing

  • Organizing Clean-up Events
  • Anti-Litter Education Campaigns
  • Youth Ambassador Programs

Market Analysis

  • Building and Business Inventories
  • Customer & Merchant Survey Tools
  • Leakage Analysis



Economic Restructuring

Business Retention

  • Business Needs Assessment
  • Neighborhood Business Workshops
  • Visual Merchandising

Business Development

  • Incubators
  • Farmer Markets
  • Street Vendors/Push Carts

Business Attraction

  • Implementing Business Recruitment Strategies
  • Business Outreach Packets


Image Enhancement and Events

  • Business Directories/Calendar of Events
  • Newsletters, Brochures
  • Recipe for a Successful Event
  • Event Organizing Timelines
  • Event Budgeting

Facade before:
Facade after:
Facade before:
Facade after:
Learn more about how Urban Transformation can help your organization.

Darlene Rios Drapkin
District Revitalization & Management